The #1 Leadership Superpower
The solutions to your top challenges are hiding in plain sight.
They live in the minds of people around you. But too often, others don’t say what you most need to hear, such as:
The brewing problems that could derail your plan
The support they need but are afraid to ask for
Honest feedback about your leadership
Important views no one dares to say out loud
Game-changing ideas that seem too bold to voice
The Ask Approach helps you surface these hidden insights—so you can make smarter decisions, avoid costly mistakes, and unlock everyone’s highest potential.
This is more than a method — it’s the key that makes everything else possible.
The Ask Approach
A science-backed, practice-tested method that helps leaders and teams surface what matters—and act on it.
Step 1: Choose curiosity, so you are genuinely interested in what others think, feel, and know
Step 2: Make it safe, so it’s more comfortable and appealing for others to tell you the truth.
Step 3: Pose quality questions, which uncover what’s most important to people
Step 4: Listen to learn, so you are truly hearing what matters most to them
Step 5: Reflect and reconnect, to translate what you hear into the right insights and actions
What Could You Achieve With The Power of Ask?
Find out the real concerns, tensions, and risks people are seeing but not saying
Smarter Decisions
Surface breakthrough ideas that are hiding in every corner of the team and organization
Bolder Innovation
Uncover silent resistance that’s blocking change or impeding execution
Increased Agility
Address the unspoken issues that fuel conflict and lead dysfunction to persist
Deeper Collaboration
Lower the barriers for people to exchange more honest, unfiltered feedback
Faster Improvement
Discover the true reasons employees don’t always feel valued, motivated, and engaged
Stronger Culture
Ask: A Top Leadership Book
An Amazon Editor’s Pick and #1 Bestselling New Release featured by Fast Company, Forbes, and Harvard Business Review.
“I am delighted to provide a few opening thoughts for this remarkable new book about the challenge of learning what we most need to know from the people around us….In this readable, compassionate, intelligent and useful book, Jeff Wetzler teaches us how to do just that… And learning how to ask others what they truly think, know, and feel has never been more important.”
– Amy Edmondson, Harvard Business School Professor and Author of The Fearless Organization & Right Kind of Wrong
Featured in Leading Publications
Watch the TEDx Talk
Every person you meet has something valuable to teach you.
Discover the surprising power of choosing curiosity—especially when it’s hardest. Whether you're facing disagreement, tension, or uncertainty, opening up to the insights of others unlocks unexpected breakthroughs in leadership and life.
Trusted by Leading Organizations
Join companies that are transforming how they lead by learning how to ask.
Bring The Ask Approach to Your Organization
Whether you’re leading transformation, developing future leaders, or creating a culture where people speak up and step up—The Ask Approach helps you unlock what matters most and move forward with clarity, trust, and momentum.
Ways to Work Together:
Speaking
High-energy, thought-provoking talks that challenge thinking and spark action.
Ask360
An AI-powered 360 tool that helps leaders uncover unspoken feedback from those around them.
Learning Labs
Interactive learning experiences that build skill and lasting behavior change.
Executive Coaching
1:1 and group coaching to make the Ask Approach second nature in how you lead.
Discussion Support
Meeting design and facilitation supports to apply Ask to your most consequential conversations.
Custom Partnerships
Programs to embed Ask into your organization, workflows, and culture.